It bridges the gap between virtual and actual. It fills the much-missing niche between online dating and real-world encounters. It's the 2.0 version of "Call me."
Members receive pack of 50 sleek black cards, the same dimensions as business cards, each printed on one side with a different flirtation - "hi," "parents love me," "we'll laugh about this a year from now" - our URL and a code leading to the member's online profile, which includes a first-name-only email address, on the other. They then give a card in real-time to anyone who entices. Distribution can be old-fashioned via conversation, or more mysterious-slid across the bar, tucked inside a briefcase, slipped into a coat pocket.
With Cheek'd, chemistry is more guaranteed: Members actually see the person, in person.
Cheek'd gives members an opportunity to leverage technology without completely depending on it.
Cheek'd promotes safe and playful interaction offline and on.